Bridget Coffing, SVP Corporate Relations and Chief Communications Officer, McDonald’s accepted the award on behalf of McDonald’s and guests enjoyed a short video capturing McDonald’s brand ambition around the London Games.
Unruly was the emerging, fast growth award recipient and Tim Bierman, Midwest Sales Director, accepted on behalf of Unruly. Guests were entertained with fun videos that Unruly helps brands distribute on social media sites.
The event was sponsored by Baker & McKenzie LLP, Boeing, Wells Fargo International, the InterContinental Chicago, and PSAV. The Honorable Robert Chatterton Dickson, British Consul General, presented the awards.
McDonald’s Corporation is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 69 million people in 119 countries each day. Guided by their global business strategy, the Plan to Win, McDonald’s is constantly evolving to meet the ever-changing needs of their customers — from introducing a broader range of menu options including fruit and vegetables, using smart technology and contemporary design to enhance the restaurant experience, to working with internationally-renowned experts and suppliers to source ingredients and manage their supply chain more sustainably.
The McDonald Corporation was honored for its record of investing in the UK–having been praised by David Cameron and Nick Clegg on its record for staff training; its sponsorship of the London 2012 Olympic Games; and the corporation’s efforts to continually improve its environmental and social performance in every community McDonald’s serves.
Unruly, founded in 2006 and headquartered in London, has used their proprietary technology platform, MEME (Media Engagement and Measurement Engine), to deliver, track and audit 1.65 billion video views, across 2,000+ successful social video campaigns, for over 400 brands since 2007.With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent (Comscore, Media Metrix, April 2012).
Unruly was honored as fast growth, emerging company, taking a leadership role to establish social video advertising as a high-growth format for blue-chip brands and agencies; and defining and establishing the highest possible standards for accountability and ethical conduct in this emerging media category.
Previous recipients of the British Consul General Awards include Boeing, Chicago Shakespeare Theater, Laurence Geller, President & CEO, Strategic Hotel Corp (2011); Kraft and the Five Ten Group (2010); Aon Corporation and BigHand (2009); George W. Buckley, Wm. Wrigley Company, Manpower, Inc., and TradingPartners (2008); Tate & Lyle and Neogen (2007); Jones Lang LaSalle Inc. and the British School of Chicago (2006); RR Donnelley and Gripple, Inc. (2005); Dyson,, Mintel USA, and Newark InOne (2004); and Robert Culshaw, former British Consul General Chicago (2003).