The British-American Business Council
Chicago

2008 BABC Transatlantic Business Conference
April 23-25, 2008

April 25 - Tailoring the Core Brand Idea to be Relevant Around the World

Moderator:  Scott Markman                   Panelists:  Mark McCleary                      Mark McCleary, Chief Marketing Officer, Life Fitness
President, The Monogram Group                            Gordon Thom

         Mark McCleary & Scott Markman                            Gordon Thom, President, Dyson Inc.

The Impact of Emerging
Technologies and Social Media                          Two Countries Separated by a Common Language?

                             
Terry McKenzie, Senior Director,                           Lynn Dornblaser, Director, Research Consultancy, Mintel International
Employee Communications & Change                   & Gaby Fireman, Senior Vice President, Development, Mintel International
Management, Sun Microsystems

End of a successful 2008 BABC Conference.  Special thanks to all our sponsors!

Title Sponsor
British Airways

Panel Sponsor
KPMG LLP

Contributing Sponsor
Jones Lang LaSalle

Corporate Sponsors
Aon Corporation
Boeing
BT Americas
Drinker Biddle & Reath LLP
Fragomen, Del Rey, Bernsen & Loewy LLP
HSBC Bank, N.A.

Opening Reception Sponsors
British Consulate-General, Chicago
UK Trade & Investment USA

Associate Sponsors
Fifth Third Bank
Illinois Tool Works
PA Consulting Group

Conference Program Book Sponsor
Barclays Commercial
                                                                                                                                          
                                                                                        Advertising Sponsor
                                                                                        Tate & Lyle

                                                                                         In-Kind Sponsors
                                                                                         Mintel Americas
                                                                                         The Monogram Group